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Under Armour

Activating a global

fitness community


Under Armour

Activating a global

fitness community

services-grid mark-date No 49
Sports & Recreation
  • creative
  • digital

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Multi-Sport, Multi-Project

Our relationship with Under Armour spans a series of successful initiatives ranging from content-driven to event-based and year long digital activations. Working with the connected fitness team, we’ve helped realize these initiatives in a way that optimized consumer engagement and aligned the brand’s programs with its overarching business goals.

Health & Technology Hub

With a new digital initiative geared toward demonstrating the brand’s expertise in fitness and its technology-forward approach to helping consumers reach their potential, Under Armour tasked MODE with establishing a content repository that pulled consumers in and kept them engaged on the site. We delivered a solution that thoughtfully structured content, intrigued consumers, and maximized time with the brand.

Services

  • Brand Development
  • Creative Development
  • Digital Experiences
services-grid mark-date No 49
Sports & Recreation
  • creative
  • digital

Working with the team at Under Armour, we built a clean, simple and intuitive experience called Fast Physical. The app drove consumer interest in UA's connected fitness systems at events such as CES, SXSW, Rio Olympics and MLB All-star game.

Fast Physical

Brand ambassadors used the :60 interactive quiz to score participants in the four key metrics Under Armour's connected fitness systems measure to determine total health.

Fast Physical

Brand ambassadors used the :60 interactive quiz to score participants in the four key metrics Under Armour's connected fitness systems measure to determine total health.


Under Armour also tapped MODE to develop You vs. Year to keep current fans engaged via a year-long, web-based experience within the brand’s exclusive MapMyRun app.

You vs. Year

Since a year is a long time to hold consumer interest, we created shareable and customizable milestones badges which consumers could use to flaunt their progress along the way and stay motivated.

You vs. Year

Since a year is a long time to hold consumer interest, we created shareable and customizable milestones badges which consumers could use to flaunt their progress along the way and stay motivated.


It has been a true pleasure working closely with the Mode team to launch the UA blog at breakneck speed, and bring the Fast Physical to life many times over. I’m very proud of what we’ve accomplished

- Sara Hester, Sr Marketing Manager, Consumer Engagement