menu_texture

Tervis

Made for life’s moments


Tervis

Made for life’s moments

services-grid mark-date No 49
Food & Beverage
  • Branding
  • Packaging
  • Digital Environments

Expand Details

Tervis Entertaining Collection

A key initiative for the brand was the launch of its new Entertaining Collection. The campaign included national print work supported by social and digital activations,as well as a product-focused microsite. We set out to position the collection as a premium line crafted for family and friends, with the durability and personality needed for effortless entertaining.

Drinkware Meant for Sharing

Our concept celebrated the intimacy and sentimentality of bringing people together. In bright, cheerful, and honest scenes, we showcased shared moments around casual settings with family and friends where Tervis is part of the story. We wanted photography to feel as if we were peeking into the middle of a special moment. The campaign invited consumers to live in the present with the brand,to have fun, share ideas, tell stories, and make memories together.

Services

  • Integrated Campaigns
  • Print and Packaging
  • Digital Experiences
  • In-House Production
services-grid mark-date No 49
Food & Beverage
  • Branding
  • Packaging
  • Digital Environments

The Share the Moments campaign saw great success, ultimately serving as the foundation for how the brand can target premium consumers with non-licensed products.

Capturing a Lifestyle

The Share the Moments campaign was brought to life through a microsite, national print campaign, and social content.

Capturing a Lifestyle

The Share the Moments campaign was brought to life through a microsite, national print campaign, and social content.


To activate the brand’s NFL, MLB, NCAA, and general fitness drinkware collections, we created the Drink with Pride campaign targeting sports fans within specific regional markets.


After a deep dive into emerging trends in the sports category, we identified and executed a variety of creative directions to inspire product development and bring new life to the collection.

Celebrating the Game

Creative concepts aligned with upcoming trends and sports-inspired themes to position Tervis as the leader in sports drinkware.

Celebrating the Game

Creative concepts aligned with upcoming trends and sports-inspired themes to position Tervis as the leader in sports drinkware.