For the national launch of a new Hawaiian-inspired Boar’s Head product, we created Aloha Adventure, an integrated digital experience transporting fans to exotic island destinations.
Our Fresh Daily campaign introduced 30 days of compelling content, leading customers to spend tens of thousands of hours engaging with brand.
To launch the new Boar’s Head teriyaki-inspired product we transported customers through an immersive digital exploration of the culture & flavors of Asia.
To demonstrate the many possibilities of Boar’s Head Charcuterie & Cheeses, we highlighted the breadth of products by inviting users to create their own perfectly customized cheese board.
Years of digital campaigns have yielded sizeable metrics, as well as impact on the bottom line, brand perception, & targeted audience growth.