Heritage meets innovation

In our role as Boar's Head's Digital Agency of Record, we've been charged with creating a digital ecosystem and brand experiences that reflect the quality and craftsmanship that has been its standard for over a century. Through our partnership, we’ve also had the opportunity to help drive brand experiences that extend beyond digital and across the organization, including broadcast production, in-store promotions, innovation prototypes, and product development.

Foundation for success

A deep understanding of the brand was critical to create a roadmap for how we'd tell the story across channels. In digital, we began at the core: developing an all-new website, email marketing platform, and social presence. Paid and organic consumer activation efforts followed, helping to build legions of brand fans that now surpass over one million in social channels alone. These nationwide advocates have become the backbone of benchmark-exceeding product launch campaigns, site traffic and cross-channel engagements.